Taos Ski Valley

Taos Ski Valley is the only Alpine Class American ski resort. Unlike other mega-resorts, people don't come to Taos for the glitz or glamor. They come to connect with the mountain and to reconnect with their spirits. “The Purification” was an integration promotion using traditional media, social media, and experiential tactics to enlist the help of the Taos loyalist skier while attracting purists to a unique mountain in North America.